Go-to-market strategy

• Market entry strategy
• Target market identification
• Business plan
• Market need-gap analysis

Competitive intelligence

• Competitors' market positioning
• Product and market intelligence
• Platform-intelligence

Consumer insights

• Customer perception analysis
• Customer satisfaction assessment
• Usage and attitude studies

Sales and marketing strategy

• Brand perception study
• Evaluation of pricing strategies
• Assessment of marketing channel effectiveness

Opportunity assessment

• Business opportunity analysis
• Market size estimation
• Market feasibility study
• Market assessment study

Benchmarking studies

• Product benchmarking
• Vendor assessment
• Company performance benchmarking
• Industry benchmarking

Predictive analytics

Experience in applying the latest data science techniques

BI visualization

Adept at converting big data into insightful visualizations

• Design thinking and product development approach
• Certified developers across BI tools (Power BI, Tableau, Domo, Microstrategy, D3, QlikView)
• AI-driven NLG models for auto insights generation
• Self-service analytics visualizations for web applications

ML-driven data engineering

Deep expertise in applying ML to data engineering pipelines

• Data stitching – SQL and NoSQL database
• Data pipeline automation (PySpark, DataBricks, and Snowflake)
• Managing unstructured data using an NLP-based algorithm
• Search engine creation (BERT and knowledge graph-based taxonomies)